In his book “The Story Grid,” Shawn Coyne describes the arch plot as the most popular story plot. We make readers believe that their desires can be fulfilled … with our help. ~ Shawn Coyne (From: The Story Grid: What Good Editors Know)Īnd this is exactly why stories are so powerful in marketing. If the lead character in a Story gets what he wants, our brains are wired to believe that we can too. The reader or viewer cannot help but attach himself to that character because he has objects of desire too. There is nothing more powerful in a Story than having a lead character desperately pursuing something. We support these heroes in their quest for freedom, love, or justice, and we identify ourselves with them. The action man rescuing his ex-wife and falling in love again. The refugee trying to make a living abroad. The amateur sleuth trying to solve a murder mystery. When we read stories, we root for its key character. When were you last fully engrossed in a story? Shall I explain? The story-driven approach to marketing Instead, make potential clients feel they’re the heart of your story. Stop thinking of yourself as the center of your marketing.

I’ve done this now for several years, and I’ve sold out all my courses. You can promote your business with grace, and still sell bucket-loads. Hire me, please.” It feels icky.īut I’ve learned that marketing doesn’t have to be pushy. I don’t want to tell people: “Hey, listen to me. Self-promotion and marketing have always felt alien to me.

Does the idea of marketing your business make you cringe?

Marketing storywriting